Just as you might give your house, office, or your gym an occasional update the same principle also applies to your fitness business’s website. The web design specialists at www.slinkywebdesign.com.au say that updating a website can not only lead to greater search engine rankings but it can also mean that conversions on the website improve too.
When we say to update your website, we are not talking about taking it down and rebuilding an entirely new one, although if you feel that your current website is so out of date that even the improvements we suggest would not resurrect it, then certainly consider having a new website designed for your fitness business. For those who believe that some updates and improvements will help, here are our 5 top ways to breathe new life into your fitness business’s website.
Check All Functions
Whilst some of this might seem technical, and by all means, seek out the help of web design experts if you are unsure how to proceed, the first task is to ensure that the website is operating and functioning as it should.
First to check is the load speed of the home page, and then all the other pages. Slow page load will kill your search engine ranking plus visitors will not hang around either if pages load slowly. Also, check videos and audios play properly, and images are displaying correctly.
Refresh The Content
This might seem like a trivial issue but having content that is out of date is hardly the greatest advert for your fitness business. Go through your blog and other places on your website there is content and see if it is still relevant and even if it is, consider tweaking it or adding to it to make it fresher.