Marketing

Hey there, fitness app creators and marketing mavens! Ready to flex those promotional muscles and get your app in front of more potential users? Awesome, because we’re about to dive into the world of Instagram influencer marketing – a strategy that can pump up your app’s visibility faster than a set of burpees.

I remember working with Alex, who had developed a fantastic fitness app but was struggling to get traction. He felt like he was on a treadmill going nowhere. We implemented an influencer marketing strategy, and within three months, his app downloads had increased by 200%. But let’s not sprint ahead – let’s start our warm-up and build from there.

Why Instagram Influencers for Fitness Apps?

Before we jump into the how-to, let’s talk about why Instagram influencers are such a great fit for promoting fitness apps. Picture this: Emma, a fitness enthusiast, is scrolling through her Instagram feed. She sees her favorite fitness influencer raving about a new app that’s revolutionized their workout routine. Bam! You’ve just tapped into the power of social proof and personal recommendation.

Instagram influencer marketing allows you to:

• Reach a highly engaged, fitness-focused audience
• Showcase your app’s features in action
• Leverage the trust influencers have built with their followers
• Create authentic, relatable content
• Target specific niches within the fitness world

Now, let’s break down how to effectively leverage Instagram influencers to promote your fitness app.

1. Define Your Goals: What Do You Want to Achieve?

First things first – what are you looking to accomplish with your influencer marketing campaign? Are you aiming for more app downloads? Increased brand awareness? Higher user engagement? Setting clear goals will help guide your entire strategy.

I worked with Sarah, who had developed a yoga app. Her initial goal was simply “more users.” We sat down and refined this to “increase app downloads by 50% in three months, with a focus on women aged 25-40 interested in stress relief.” This clear goal helped us choose the right influencers and craft the perfect message.

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Just as you might give your house, office, or your gym an occasional update the same principle also applies to your fitness business’s website. Expert web designers say that updating a website can not only lead to greater search engine rankings but it can also mean that conversions on the website improve too.

When we say to update your website, we are not talking about taking it down and rebuilding an entirely new one, although if you feel that your current website is so out of date that even the improvements we suggest would not resurrect it, then certainly consider having a new website designed for your fitness business. For those who believe that some updates and improvements will help, here are our 5 top ways to breathe new life into your fitness business’s website.

Check All Functions

Whilst some of this might seem technical, and by all means, seek out the help of web design experts if you are unsure how to proceed, the first task is to ensure that the website is operating and functioning as it should.

First to check is the load speed of the home page, and then all the other pages. Slow page load will kill your search engine ranking plus visitors will not hang around either if pages load slowly. Also, check videos and audios play properly, and images are displaying correctly.

Refresh The Content

This might seem like a trivial issue but having content that is out of date is hardly the greatest advert for your fitness business. Go through your blog and other places on your website there is content and see if it is still relevant and even if it is, consider tweaking it or adding to it to make it fresher.

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In order to grow your personal fitness business using the internet, you almost certainly need to use one or more forms of digital marketing, and one of the most effective is email marketing. Unfortunately, many business owners use email marketing in the wrong way by bombarding their email subscribers with promotions and as the digital marketing experts at www.slinkydigital.com.au advise, building a relationship with those subscribers should be the priority.

The words, ‘building a relationship’ can mean many different things to different people so let us first assure you that it does not mean having to divulge your personal details, sending them flowers, or buying them a pint at the local bar. Instead, it means using email to create a relationship where your subscribers look forward to receiving your emails, actively check their email account for them, and most important of all, follow the calls to action that are included in your emails.

We should point out that those calls to action must not be ‘Click This Link To Buy’ every single time. Doing that would be the quickest way to annoy those who have taken the time to subscribe to your email list, and also puts you at risk of being accused of spamming if one of your subscribers gets annoyed enough.

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